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Mission, Vision and Values

Active IQ is one of the UK’s leading awarding organisations for the active leisure, learning and wellbeing sector. We are committed to providing qualifications that are fit-for-purpose, dynamic and supported by innovative resources.

Our Mission:
We provide first-class qualifications, assessments, resources and education services that change lives.

Our Vision:
As passionate champions for learning and development, we create the education required for a highly-skilled workforce across multiple sectors.


  • Passionate
  • Selfless
  • Courageous
  • Inclusive
  • Embrace Change
  • Accountable