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Management Team

linkedIn Jenny Patrickson, Managing Director

Jenny PactricksonJenny has over 25 years of experience within the active leisure sector, leading the development of specialist health and fitness related awarding organisations to achieve year-on-year growth and excellence in service provision. Whilst developing an in-depth understanding of regulatory frameworks and their requirements, Jenny has been responsible for strategic planning, business development and business process improvement. With a BA (Hons) in Adult Education, and having also worked within the training provider environment, Jenny has a clear understanding of the need for creative and flexible awarding organisation provision, in line with Active IQ’s values.


linkedIn James McPherson, Commercial Director

James-McPherson4James began his career working in commercial media, working for The Times and Sunday Times. After completing his MBA, he went freelance and worked on strategic projects in diverse industries including travel and tourism, security and the public sector. He is thrilled to join a growing business providing a positive and customer-focused product.

He is a pub quizmaster in his spare time and lives in West London with his wife.


linkedInGeorgie Shaw, Director of Quality & Standards

Georgie ShawGeorgie started her career in law and later qualified as a psychologist and has over 20 years' experience lecturing in further and higher education environments. Georgie has extensive experience developing qualifications and assessment materials, has acted as Chief Examiner with Pearson Edexcel and is a published author. She has worked in quality assurance as an Ofsted Inspector and Responsible Office with regulatory authorities.

Georgie is research active having conducted and presented educational and psychological research at conference level internationally. She is passionate about enabling learning and achievement and uses her knowledge and skills to support development of new and innovative ways of learning.


Lee Buck, Head of Product Development

Lee Buck,Lee starting working in the sector in the early 90’s, running after-school activity sessions, clubs and activity camps. After completing a degree in Sport Science, Lee moved into Leisure Operations where she was successfully involved in running a number of health clubs. During 2004, Lee moved from an operational role to a sector role where she was responsible for shaping national occupational standards and the Register of Exercise Professionals. In 2008, Lee joined Active IQ and has been responsible for qualification development for almost the last 10 years. During this time, Lee has helped to grow Active IQ’s offering from a handful of qualifications to over 100. Lee is able to take her knowledge of the industry, and her understanding of the educational and awarding sectors, to develop high quality, fit-for-purpose qualifications which meet the needs of the sector.


linkedIn Mandie Percival, Head of Quality Assurance

Mandie PercivalMandie started her career in the active leisure sector in 1995 as a group exercise instructor and then as a gym instructor and gym supervisor, before moving into education as a tutor, assessor and IV of vocational and work-based learning qualifications. Mandie joined Active IQ in 2007 as an external verifier and has remained within the quality assurance team since that time progressing to Lead External Verifier in 2012, and then again to Head of Quality Assurance in 2014. Mandie is passionate about the provision of fit-for-purpose and valuable education and training opportunities to ensure that learners completing Active IQ qualifications meet the needs of the industry. Mandie is committed to driving a robust, collaborative and dynamic approach to Active IQ’s quality assurance activities and is supported by a very experienced team of external verifiers.