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Active IQ won the prestigious ‘Supplier of the Year’ ukactive Flame Award in June. An accolade of course, but what does it really mean to Managing Director Jenny Patrickson and her team?

The Active IQ team at the Flame Awards

“We were delighted to win the award and be recognised by the industry in this way,” says Jenny Patrickson, Active IQ Managing Director. “We are primarily known for our work as an awarding organisation but we have recently reached out far wider in the industry and also offer professional support to operators, trainers and students and are actively developing a raft of advanced Level 4 qualifications to help bring about the much sought-after professionalisation of the industry.”

Jenny Patrickson believes that the wider scope of work offered by Active IQ is what helped the business stand out to the Flame judges and the industry at large.

Active IQ Managing Director Jenny Patrickson

Strong partnerships

Active IQ enjoys strong partnerships within the sector and works closely with organisations such as ukactive, CIMSPA, and the Federation of Awarding Bodies, to share best practice with key industry influencers. It also has excellent relationships with operators, trainers and instructors – all of whom Active IQ supports with products and services such as its Professional Recognition and Professional Career Development programmes to advise and certify fitpros for their training and staff progression.

“We listen closely to industry demands,” says Jenny.  “We saw a clear need for professionalising the industry so we developed Level 4 qualifications in Advanced Personal Training, Strength & Conditioning and Pilates. Medical knowledge is increasingly important so we appointed Dr Dane Vishnubala as our Chief Medical Adviser to refresh all our medical content and be available to advise our students and clients.”

Creativity and diversity

Active IQ welcomes creativity and diversity in the industry and has recently verified training programmes as diverse as boxing and Pilates, lifeguarding and trampolining.

With operators, training providers, fitness experts, sports academies, colleges and leisure industry employers all looking to Active IQ for guidance and accreditation, it’s clear to see how it earned its ‘Supplier Of The Year’ status.